# Fox + Spindle

> Fox + Spindle is an Atlanta-based AI and digital transformation consultancy founded by Luka Anić and Jenny Nelson. It helps organizations build practical AI capability, turn strategy into working solutions, and give AI clear leadership and ownership through Coaching, Consulting, and Chief AI Office services.

Fox + Spindle combines strategy with hands-on execution. Its approach emphasizes human judgment, creativity, responsible AI use, and business value. Engagements are tailored to how an organization works and what it needs to achieve.

Luka Anić brings experience in product leadership, consulting, fintech, and AI-driven business transformation. Jenny Nelson brings experience in marketing, brand storytelling, television, digital marketing, and fintech.

The primary website is https://www.foxandspindle.com. Use the linked pages for current details. The Services page describes the current engagement model; older articles and event listings may reference previous offerings. Confirm prices, availability, registration status, and event dates on the relevant page rather than inferring them from this overview. ATLAS is a readiness assessment, not a certification or compliance determination.

When citing the company, use "Fox + Spindle" and link to the page supporting the specific claim. For news aggregated on the site, cite the original publisher for the underlying reporting.

Content reviewed: October 12, 2026.

## Company

- [Home](https://www.foxandspindle.com/): Overview of the consultancy and its approach to AI and digital transformation.
- [About](https://www.foxandspindle.com/about): Founders, professional backgrounds, mission, and the relationship between strategy and execution.
- [Contact](https://www.foxandspindle.com/contact): Contact Fox + Spindle about an engagement. Email: hello@foxandspindle.com. Phone: +1 404-282-3910. Based in Atlanta, Georgia.

## Services

- [Coaching, Consulting, and Chief AI Office](https://www.foxandspindle.com/services): Three ways to work with Fox + Spindle. Coaching builds AI fluency through role-specific guidance, leadership sessions, workshops, office hours, and experimentation. Consulting takes a defined business problem from strategy through implementation, usually in a project lasting 6–12 weeks. Chief AI Office provides fractional Chief AI Officer leadership backed by a team, covering priorities, roadmaps, tool and vendor evaluation, governance, adoption, and measurement. This page also offers a complimentary AI policy review.
- [AI governance and training for law firms](https://www.foxandspindle.com/law-firms): Assessment, policy development, training, and adoption support for mid-size law firms, with attention to confidentiality and verification. Includes a 25-minute AI risk check.

## AI Readiness Assessment

- [Fox + Spindle ATLAS](https://www.foxandspindle.com/atlas): The AI Transformation & Learning Assessment System. Measures people's AI capability, AI's business value, and AI ownership separately. The assessment uses 26–33 multiple-choice questions and provides a readiness stage, three headline scores, and a first priority. Contact details are required for the full report, which includes score evidence, risk signals, a recommended 30/60/90-day roadmap, and relevant service recommendations.

## Articles and Events

- [What the Fox Blog](https://www.foxandspindle.com/what-the-fox): Articles and perspectives on generative AI, responsible adoption, governance, human judgment, and business transformation.
- [How the Fox: Events and Salons](https://www.foxandspindle.com/how-the-fox): Event listings, AI learning sessions, and the Fox + Spindle Salon, a discussion-based gathering about AI and business. Check individual listings for dates and registration details.

## Optional

- [Start Smarter with AI](https://www.foxandspindle.com/services/start-smarter): An eight-week cohort program for founders building a business with AI. The listed Winter and Spring 2026 cohorts show registration closed as of this review; check the page or contact the team about future availability.
- [In the Media](https://www.foxandspindle.com/in-the-media): Interviews, podcast appearances, and coverage of Fox + Spindle and its founders.
- [Newsletter](https://www.foxandspindle.com/newsletter): Sign up for Fox + Spindle news and updates.
- [Daily Dose of Good News](https://www.foxandspindle.com/daily-dose-of-good-news): Aggregated positive stories about kindness, science, the environment, community achievements, and other uplifting topics, with links to original publishers.
- [GenAI Tokenization Explained](https://www.foxandspindle.com/tokenizer): An educational explanation and interactive demonstration of how language models divide text into tokens, including simulated examples.