Sometimes, getting great results from AI isn’t about asking better questions — it’s about giving better roles. In this lively, practical session, you'll learn how to cast AI in the character you need: a skeptical client, a daring innovator, a tough editor, or whatever friction (or support) your project demands. By shaping AI’s personality through smart roleplay, you’ll learn how to work with it, work around it, and even push it past its defaults. We’ll teach you how to design prompts that unlock better ideas, spot lazy answers, and build the confidence to steer your AI exactly where you want it to go.